Discoursive modelling of a design product

Abstract

The main concern of the article is a design product as a communicative model in the modes of a semiotic model and a discoursive model. The object of design is a communicative event, or impression, that a design product incites in a user. In terms of the neo-pragmatist communication paradigm we can outline a general idea of the communication model of a design product. First, this model should have a semiotic structure; second, this semiotic structure should feature both a semantic nucleus and the context of its perception. While preserving its distinctness, asemiotic model must have a program of its development. This program is unfolded by the practice of contextualization that turns a semiotic model into a discoursive model. A discoursive model contains some possible user’s interpretations of the message of a design-product. This cognitive framework can be seen as a starting point for acquiring new intellectual and emotional experience of the users.

Keywords:

design product, communicative model of design-product, semiotic model of design-product, discoursive model of design-product